You're not alone

At the risk of sounding obsessed, I'm not alone in my thoughts about 37Signals. Suffice to say that no company of mine would ever say such a thing (even if we think it). And absolutely no way would we ever tag incoming mail with terms such as "moron". If you are my customer then you are not a moron. That's what it means to be in a service industry.

Update: Guy Kawasaki says it much better.