How to disarm 10 difficult client requests/observations

http://www.ideasonideas.com/2007/10/disarm-10-difficult-requests/ (the title of this post is awful - "10 difficult client requests - and how to disarm them" is much easier to understand).

It’s a great start, but we need to add this, and this, and this…

I can understand your desire to not leave anything out, and it’s a not an uncommon sentiment. At the beginning of the project, however, you noted that you really wanted to build something around your customers’ needs. In my experience, the organizations that do this best focus on a few key items, and work to deliver them in the best way possible. Adding more can confuse customers and sometimes even scare them away. Just look at the most successful brands in the marketplace and you’ll see that they are highly selective in their messaging.