Now what I do is issue a license and send back a form letter explaining that they are to give the cost of the license to the Madagascar Fauna Group ... Customers love this. They go from being extremely frustrated to extremely impressed, which probably nets us more sales in the long run from word of mouth. It saves me a lot of time, and has also gotten the Madagascar Fauna Group a few new patrons. I used to dread dealing with these customers, but now I love it, particularly the extremely pissed off ones, because the angrier they are, the more passionate they are, and the more I’ll be glad to have them on my side, and on the side of my cause.
I love the fact that Mike Lee includes the word "motherfucker" in every Url.